So you do. You fell down and decided to open an ecommerce store! There are many interesting things ahead of you, but there are also big challenges.
One of the biggest obstacles to ecommerce success is your first sale. If you don’t know how to do this, don’t worry. Here are some guidelines for you, and I'm sure you put in the effort. Strive for sales success.
Consider your future customers when
setting up your store
When new customers find you, they don't even know who you are or how much you are selling. His interests are also very limited. To make a sale, you need to introduce yourself to your customers, earn their trust, and get it done faster. Let's take a look at a few things to consider when setting up a store.
1. Think through your design
Your website should have an effective layout that tells you exactly why customers are visiting your site and what they want to do (buy now). This provides a professional and reliable look and feel. Be clear and make sure your web design is mobile and PC optimized. Most customers will buy from a mobile device.
2. Make contact information available
Making it easier to connect with your customers will make them more reliable. When they contact you, respond immediately. This is discussed later in this article.
3. Introduce yourself
Building an About Page is a daunting task to list when you open a store. On the contrary, it is a great opportunity to tell your story in your own words and share your personality. Just like you! People love meeting at the store. They are more likely to buy if they communicate with you on a human level.
4. Answer your customers’ questions
Create a Frequently Answer Question (FAQ) page where you can answer questions. Think from the customer's perspective and solve the problems they face in your business.
Write answers that are easy to understand without complicated terms. Make sure the information is correct and up to date. As your business grows, you may need to rethink your content.
5. Optimize for search engines
Search Engine Optimization (SEO) is Google's help in answering customer questions. Most of the SEO work is done during setup, but you can undo it at any time. Keep this in mind when adding new products or features to your store.
How to improve your SEO game:
- Conduct keyword research to find keywords that have high search volume, fewer keyword problems, and are more relevant to products and content.
- Optimize your product listings to keep your products visible on search engines.
- Create SEO content. Overloading pages with keywords can often hurt Google and drive down organic traffic.
- Promote your site on social media and request a link to your store on other sites.
Show (and tell) your customers about your amazing products
You might think about developing an attractive product for your business, but you should also think about promoting that product. This is how you compliment your future clients.
1. Create enticing product images
When you walk into a brick-and-mortar store, you can touch, touch, and create clothes that are impossible in the e-commerce world. Therefore, it is important to provide good product photos and detailed descriptions to help buyers make a purchasing decision.
Place an object next to the product to see all the angles and scales of the product. Take a look at your phone or anything you know the size of. We will provide our customers with all the information and details they need to describe the product.
2. Show social proof
Posting customer reviews and product reviews on your website is a great way to build trust. Customers may not believe you when you tell them how good your product is, but when they hear about it from the people they do business with, they can buy from you.
To be honest, even family and friends collect this content from real followers. Don't try to write it yourself. Visitors will find that he lacks trust.
3. Advertise online
Placing advertisements in important places will take you directly to the home page of your website. We recommend advertising on Facebook or Google depending on your audience. Google is more focused on customer intent. The message was, "Buy this shirt." Facebook is betting on impressive images and ambitious messages like “look at this shirt”.
Ads don't have to be perfect. Advertising platforms can optimize ads in the customization process and use the platform's automatic optimization options. Play around to see what effect this has. Keep trying, keep improving, and if you find one that works, manage your investment and multiply it.
Advertising redirects are also very effective. Shown to customers who have completed certain actions in your store, for example: B. You purchased an item or added it to the cart. Retargeting ads appear on Facebook or Google and require you to add a specific pixel or code to your store. The order bus is the perfect place to put your pixels.
4. Work together with influencers
Work with the right influencers to increase sales while you sleep.
You don't have to work with celebrities. Small influencers are usually very effective at selling because they are believed to maintain a close relationship with their audience.
When deciding who to work with, write a contract. Most influencers are familiar with this process. They know where and how to best promote their product in order to pay for it. Another great opportunity to double your investment with a good return.
Speak to your customers directly
Communication is the key to success. We encourage you to share information with your customers in various ways.
1. Send strategic emails
Email is a great way to connect with potential customers, but what if you don't have contact?
- To increase brand awareness, send an email from your corporate account.
- Expand your mailing list by offering coupons to potential customers.
- Only write if you have something interesting to offer.
As always, it's important to rethink your email strategy from time to time to make sure it works as it should. This is very important because your business will grow over time. Performance analysis uses email client data to understand what worked, what failed, and why. You can also ask the client directly.
2. Chat with your customers
Customers prefer personal support. If you have any questions, there are chatty people in the store. So, consider enabling chat on your store. Research shows that direct communication with customers can increase in-store conversion rates.
41% of customers expect live chat on a website and are more likely to buy customers while chatting. Alternatively, you can prevent clients from responding to chat messages. So ask someone to reply to chat messages during business hours.
3. Offer coupons
Special offers will motivate you to buy. Most online shoppers are familiar with coupons and use them regularly. Common types of coupons include:
- Discount rate: "15% off your order."
- Price Discount: "Get $ 10 Off"
- Free Shipping or Conditional Free Shipping: "Free Shipping on Orders Over $ 50."
- Seasonal Discount: Offer seasonal discounts on your collection. Increase sales, clear inventory, create space for new products.
New customers are waiting for coupons. Be sure to use it regularly, especially during the holidays. This is another great way to build trust with your customers and get them to shop and browse your website.
4. Recover abandoned carts
Abandoned cart are very common in e-commerce. Up to 80% of cart are not bought. You can find out by email that you have left something in your shopping cart. These are usually automated emails, and the good news is they work. Make sure the link is correct and your email address is mobile friendly. Most of our customers shop here.
Get busy selling
We hope this article has given you confidence in its ability to expand your customer base. With a little effort, you can make your first sale. As you continue to improve your store, new customers will soon become loyal customers for life.
If you have a dream to start your own online custom merchandising store, we would recommend this site :
Create Your Own Website With Webador